#MOZYPRO COBRAND LOGO SOFTWARE#

The third is new reporting tools, especially new reports that can be uploaded into consolidated views. The second enhancement is a reseller portal which gives accredited partners access to training, collateral, case studies, and on-line support, Lee said. 'We recognize having the reseller name in front of customers is important to them,' he said. Solution providers will also get their own space in the Mozy Internet domain.

#MOZYPRO COBRAND LOGO SOFTWARE#

The first is a new co-branding initiative under which solution providers can add their own company logo to the software client which customers use, Lee said. Mozy is making four primary enhancements to its channel program. Customers now know Mozy is not just for consumers.' 'They've been listening to partners, looking at what the market needs, and then implemented it. Villaume, president and owner of Gulf States Computer, a Baton Rouge, La.-based solution provider which partners with Mozy for storage clouds. Mozy took its time to make the enhancements to its channel program, but it was worth the wait, said J.P. However, as part of EMC, Mozy has quickly become a major offering for business customers. Mozy is one of the leading on-line storage backup service providers, and has traditionally been more well known for its consumer focus. Enterprise solution providers can access MozyPro via EMC's Velocity channel program, while Mozy works with SMB partners through its own program, he said.

Mozy is actually available through two different channel programs, Lee said.

is used as an abbreviation for company when it is part of the name of an organization.Mozy, which is owned by storage giant EMC, is adding a new reseller portal, advanced reporting capabilities, new partner accreditation, and the ability to co-brand its service, said Scott Lee, director of marketing for the company's MozyPro line. What does co mean after a business name?Ĭo.Example of co-branding – Citibank co-branded with MTV to launch a co-branded debit card. The overall synchronization between the brand pair and the new product has to be kept in mind. The ingredient brands help each other to achieve their aims. What is co-branding give example?Ĭo branding is the utilization of two or more brands to name a new product. For example, NestlÃ© has a multi-brand strategy with over 2000 brands including KitKat and Nespresso. What does multi-brand mean?Ī company has a multi-brand strategy when their portfolio of products has distinct brands or names. A common example is when your favorite brand or retailer partners with a credit card company for a co-branded credit card like Bloomingdale's American Express. Or, for instance, when Nike partnered with Apple for Apple Watch Nike +. The Taco Bell/Doritos partnership detailed below is a perfect example of co-branding. An example of this is Nestlé, with a multi-brand portfolio of over 2000 different brands, including Nespresso and KitKat. What Is a Multi-Brand Strategy? Having a multi-brand strategy means having a portfolio of products with different brands or names, all owned and managed by the same company. What are examples of co-branding?Ĭo-Branding Partnership Business Examples We use co-branded logos where both brands have ownership, like a collaborative whitepaper or presentation related to our partnership. Co-branding shows a partnership between Red Hat and another company and represents an exchange of credibility between brands.

When choosing a business name it should be well thought out, easy to say, and easy to spell.Ĭo-brand logos. Updated October 28, 2020: Can I use CO in my business name? Yes, if it represents the company well. Also known as a brand partnership, co-branding (or 'cobranding') encompasses several different types of branding collaborations, typically involving the brands of at least two companies. Bean announced its partnership with Subaru in 2000, the fit made perfect sense.Ĭo-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance. In 2016, Apple and Nike introduced the Apple Watch Nike+. The 6 Best Co-Branding Examples We've Ever Seen What brands are co-branded in the product? What is Multibranding strategy? What Is a Multi-Branding Strategy? The multi-branding strategy refers to the company's approach to introducing different brands or products within the same market segment under a different or same company name.

Mozypro cobrand logo